Writing For Attention
What Are You Selling? Before you can write effective Article copy you need to be sure that you understand what it is you are really selling. I emphasized the word really for a reason. Let’s take a...
View ArticleEffective Headline Types
Benefit Headlines Benefit headlines should clearly state whatever the benefit is of the product or service that you are promoting, or the benefit of reading the body of the Article. Avoid using hype,...
View ArticleThe Quality Factor
Writing Articles For Your Article Campaign A variation of Article marketing that is producing good results for many involved is writing articles instead of sales copy. These articles can then be sent...
View ArticleBuilding A Bond
People buy from people they trust. And while it’s not likely that you will ever build a one-on-one personal relationship with every client or prospect, you will not see constant and steady sales growth...
View ArticleArticle Writing How To
Writing an effective Article is part art and part science. The science portion is pretty straight-forward and can be easily taught. The art portion takes a bit of practice to get right. Fortunately,...
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